Employee First Customer Wins (EFCW)
Employee First Customer Wins
Author: Vikram Gulati, President & CEO, Intelligroup
I am very excited to share with you a significant shift in our go forward strategy. Going forward, we are adopting an “Employee First, Customer Wins (EFCW)” management philosophy. There are many reasons for doing this. One of the most important of them is to align our employees with our customers, the point of intersection where value is delivered. We want to empower our employees to realize their potential and deliver superior value to our customers, partners, and all stakeholders.
The EFCW approach builds on our existing values, and will differentiate us as we attract and retain superior talent that is fully engaged and delivers high performance to our customers. Our employees will be empowered to take actions that benefit our customers. We want to enable innovation and co-innovation with our customers and partners, and EFCW is the management philosophy that will nurture this.
I am personally driving this initiative. The leadership teams of practices, delivery, sales and support functions are in the process of evolving a measurable code of conduct that is in conformance to EFCW. We will hold ourselves accountable to this code of conduct and evolve it on an on-going basis. We have involved a team of associates in this exercise to ensure that we remain real and alive to issues at all levels. We will also invest in building programs and initiatives throughout the year that will create a learning and fun environment for all of us. This will embody our mission of “providing our associates a platform to learn, grow, and innovate”.
As a part of EFCW, we are launching a unique program, called the Leadership Development Program (LDP). This program aims at grooming our mid-level managers. We are collaborating with ICFAI Business School (IBS), one of the premier business schools in India. The program is aimed at building out significant capabilities in the areas of finance, business communication, key accounts management, business strategy, people management, and leadership skills. The LDP program was launched in December 2010.
In the months to come, we will launch several such initiatives and programs that will instantiate EFCW. EFCW is applicable to all our associates at all levels. This will have an impact on our recruiting, performance appraisals, talent management, and all aspects of our business.
I look forward to your support and participation in our journey, which is about empowering individuals…caring for our associates, and aligning our employees with our customers. In doing this, we will deliver enhanced value to customers and our stakeholders.
Warm Regards,
Vikram
President and CEO
Intelligroup