IMS LIFELINE….
an EXPRESSWAY to SALES INFORMATION
In Market Sales Analytics (IMS) is a Transactional
& Reporting system which maintains Primary
& Secondary Sales of the Organization.
It corroborates inventory stocks along the
entire distribution system thereby improving
customer satisfaction. IMS improves control
and visibility of in market sales information
- enabling accurate Market, Sales &
Demand forecasting.
Salient
Features
 |
Distributor
Network – Online Facts &
Figures available |
| |
Demand
& Sales – Accurate Forecasting |
| |
Improved
Data Collection & Optimum Human
Resources Utilization |
| |
New
Product Launch Tracking - Results |
| |
Monitor
Stock Levels & Distribution at
Distributor levels |
| |
Improved
Customer Satisfaction levels |
| |
Data
Collection Periodical – Weekly,
Monthly, Quarterly & Yearly |
| |
Automatic
Data Validation & Rectification |
| |
Monitor
of Cross border or Parallel Imports
and internal control on stock loading |
IMS
LIFELINE - Functionality
| |
Uses
Proclarity Tool to transform data
into graphical representation |
| |
Data
collected from Primary and Secondary
sales |
| |
Data
corroborated in the entire distribution
system |
| |
Control
: Granular Security |
| |
Region
Level Data Marts & cubes |
| |
Scalable..multi-user/multi
location |
Intelligroup’s
Client Using IMS LIFELINE
Reckitt Benckiser, a World No 1 in Household
cleaning products having worldwide operations
spread over 60 countries with more than
50000 + employees worldwide and Net revenues
over 3 Billion GBP. Currently providing
support in 5 regions, 13 countries and 450
distributors.
Technology
In-market sales analytics is integrated
into existing ERP system for products, customers,
Bill of Material and primary sales. It also
loads data from existing Business Performance
Analysers for forecast and plan. The secondary
sales and stock information will be loaded
using either web interface or FTP by each
distributor.
A Data Transformation Services (DTS)
package pulls data into SQL tables. From
here, other DTS packages transform and
structure these tables into multidimensional
cubes processed in Microsoft® SQL
Server® Analysis Services.
Out of the box, there are five main categories:
Sales, In-Transit, Forecast, Plan and
outlet sales.
The Advanced offering provides a front-end
tool (eg. Proclarity briefing books) that
enables to work with these cubes and build
simple or complex reports within each
of the categories. Using the MS SQL Reporting
Services technology, you can also access
the capabilities of In-Market Analytics
from a Web browser.
